2025-06-13 –, 9 - Workshop
This design workshop is for developers-turned-founders who are launching their product to market and want to set it up for successful early adoption among non-technical users.
After a few exercises and a bit of theory, you'll leave home fully equipped with tactics and knowledge to:
- communicate your hyper-complex product with clarity to those who don't (and don't need to) understand your tech in order to start using it daily and refer it to their friends
- differentiate your product not with the features (aka, tech race) but through user aspirations and what matters in their lives
- use symbols and styles to trigger a wider range of emotional and sensorial responses from the first interaction moment.
This workshop is a blend of product reputation reverse-engineering, user research, storytelling and visual communication.
Please, note, that this workshop is NOT for those who:
- are deep in the lab/experimentation mode and are not emotionally ready to turn their tech innovation into a product on the market.
- are developing dev tools.
Ira Nezhynska is a designer and creative director in open-source and decentralized tech who helps developers-turned-founders accelerate their product mass adoption through the power of emotion-led visual experiences and brand strategy.
After years working for global brands and fintech giants like Deutsche Bank, ING Bank, Wirecard and DNB Bank, she joined Web3 in early 2018 and has since served as a Creative Director at companies big and small, helping founders win hearts and minds of early adopters and funders.
At her last in-house role, Ira led an internal brand studio at Protocol Labs, ensuring the aesthetic excellence of branding and web projects for Protocol Labs Network partners.
These days, she runs her own design practice as a fractional Creative Director, gives design talks (https://nezhynska.com/talks) and workshops, and organizes design+marketing educational spaces at Web3 events, like Adoption Hub at Devcon SEA, Design Tracks at DWeb Camps and Product Track at IPFS Camp.